Blue Apron

Blue Apron sought to create a campaign urging amateur chefs to just COOK! Preaching values around creativity, family and nutrition, this campaign was brought to life with vivid colors and nostalgic type. The visual system comprised of warm textures, playful illustrations and gestural lines.

Activation encompassed email blasts, downloadable social media templates, Instagram 9-up as well as banner, print and OOH advertisements.

‍