Bridging the gap between people and the technology they love.
HP approached the Ziba team with the desire to start an on-demand tech support service, aimed at reaching a new and younger audience. Whistle was born out of the ideology that technology shouldn’t rule our lives, but enrich them. The program comprised of name generation, logo design, typographic system, UI/UX and photographic styling.

The visual direction leveraged an intensely saturated hue of blue that connected the brand to HP whilst maintaining a sense of individuality. The aim of the photography was to move the needle closer to a lifestyle brand, rather than a tech brand. We shifted visual focus from the devices themselves to instead showcase the experiences they enabled. The images were edited to be equally as saturated to provide a fun and vibrant feel.