Union/Pine sets its sights opposite the Willamette River.

The Challenge

The West space  functions as equal parts bar, venue and catering company. The team at OK Studio needed to create an identity system that spoke to each leg of the business while still feeling unified, romantic and luxurious.

The Solution

Our aim was to create an air tight system that helped both staff and patrons alike understand the functions of the business. Color in conjunction with the separate marks quickly signal whether one is looking over the menu for the venue’s coffee and juice bar, the bar’s drink list or the options for catering.