A very real brand for a
very real company.

The challenge

Local furniture maker and environments designer Matthew Philip Williams wanted to grow his practice, complimenting his elegant designs with branding that more closely spoke to his personality and aesthetic.

The Solution

We began by building a strong brand foundation including competitive audit, market positioning, brand character and target audience profiles. This was followed by the naming process which embraced the accidental, yet serendipitous founding of his company.