Sustainable apparel made for crossing boundaries.

The Challenge

Nau, a Portland based clothing and apparel outfitter came to Ziba in hopes of growing their business and reaching a new demographics of luxury consumers.

The Solution

A robust program comprising of quantitive and qualitative research, messaging architecture and refreshed brand identity guidelines lead our small team to the “Crossing Boundaries” campaign.
Nau’s mission as an company is a deeply philosophical one centering around man’s relationship to nature. While most brands present urban and outdoor life as two distinct environments (‘here’ and ‘there’), Nau seeks to blur those lines by producing clothing that is designed to function in equally well in both (‘here’ and ‘here’).