Cultivating progress
on the island of Kauai.

The Challenge

Gather, originally Kauai Community Federal Credit Union (KCFCU), is a Hawaiian based institution that approached Ziba in 2016 in need of an entirely new identity that could compete with the new threat of large banks cropping up on the island.

The Solution

After exhaustive primary and secondary research, the brand team took over and supplied KCFCU with a new name that encompassed the ideology behind their business which centered around collective wellbeing through financial literacy.